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Frontiers May 2015 Issue

International Business Support. “We are perceived more and more as a company heading toward globalization and eying more locally hired employees for the long term,” Scialanga said. Rosario Esposito recently was named vice president, Supplier Management of Italy. Europe remains a region of high importance for Boeing, according to Allen. While economic growth across the continent has been challenged in recent years, commercial airplane projections show considerable promise through 2033, Boeing’s Current Market Outlook indicates. European countries are expected to order 7,450 aircraft over that time, trailing only Asia Pacific (13,460) and North America (7,550), and generate about $1 billion in market value, second only to Asia Pacific ($2 billion). Italy, as Europe’s fourth-largest economy, will play a vital role. “We’re going to see as much business across Europe as we’ll see in the United States for the next 20 years,” Allen said. Among the airlines serving the country, national carrier Alitalia last ‘Connecting the world’ Over the next six months Italy will host Expo 2015 in Milan, while Boeing offers sponsorship support. Representatives from 140 countries will gather in the northern Italian city through Oct. 31 for an event called “Feeding the Planet, Energy for Life”—sharing their different cultures, technologies and traditions. Organizers expect the Expo activities, international pavilions and bioclimatic greenhouses to attract up to 25 million visitors. “The Expo is all about connecting the world, and, of course, that’s what we do,” said Marc Allen, Boeing International president. Boeing, which will support the U.S. pavilion with technology that explains its latest advances in aerospace fuel consumption and emissions, considers participation in Expo 2015 a natural step. “It’s a chance to showcase Boeing,” said Antonio De Palmas, Italy Boeing president. “We have a great story on how aviation and the environment are progressing.” The world’s fair is the second for Milan, which hosted World Expo 1906, one highlighting the completion of the Alpine Tunnel of Sempione that connected the city by rail to Paris and stamped Milan as Italy’s industrial capital. n year attracted a significant investment from Etihad Airways of the United Arab Emirates, traditionally a strong Boeing customer, which could bode well for future jet sales, noted Ryan Rubenstein, Boeing Commercial Airplanes sales director for Italy and Israel. Meridiana, Italy’s second-largest local carrier, has announced plans to go with an all-Boeing fleet, while two smaller carriers, Blue Panorama and Neos, also operate all-Boeing fleets. Neos, affiliated with an Italian tour operator, will become the first Italian 26 Boei ng Frontiers


Frontiers May 2015 Issue
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