Ad watch: The stories behind the ads in this issue of Frontiers.
|
“787” is part of a series of ads that reinforces Boeing’s partnership with Japan, a relationship that began more than 50 years ago. The campaign features the art of calligraphy, a symbolic tradition of Japanese culture that communicates not only words but a deeper and richer meaning.
FULL AD >> |
 |
This ad recognizes the efforts of Dreamflight, a U.K. charity that takes seriously ill and disabled children, without their parents but under the care of a team of doctors and health
care professionals, on a memorable vacation to Orlando, Fla.
FULL AD >> |
 |
Corporate citizenship refers to the work Boeing does, both as a company and through its employees, to improve the world. This ad illustrates Boeing’s commitment to initiatives that nurture the visionaries and leaders of tomorrow.
FULL AD >> |
 |
|
|
