February 2005 |
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Volume 03, Issue
9 |
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Letters to the Editor |
Tsunami
relief thanks As a Boeing employee, I am so proud of our company's prompt reaction to this global disaster. -Jay Jayatilake, Canoga Park, Calif.
This type of view is what makes a company complacent and leads to the ascendancy of competitors. Talk of using "our clout" to exact these changes is a defensive response to an issue that requires broader analysis and a proactive approach to regaining the market lead. This is exactly what The Boeing Company is trying to do with the 7E7 airplane by looking to the future and controlling its own destiny rather than glancing across the Atlantic Ocean. - Paul Gribben, Melbourne, Australia
For Boeing's part, we've politely responded with the facts of the dispute. Essentially, that we've played by the rules in good faith and Airbus hasn't. Prior to Boeing backing off of its valid World Trade Organization assertions, the fury of Airbus's negative media blitz clearly showed that Boeing was on the correct flight path. The WTO case Boeing has is clear and overwhelming. By suddenly being timid of our own WTO action, we're showing the world and Airbus drifting priorities. Boeing's priority should be to honestly and aggressively compete for customers and market share. It's certain that any time Boeing does something our competition likes, it's going to equate to fewer profits and a smaller global footprint. The winner of the Airbus-Boeing duel will be the one that not only has the best business and political strategy, it will be the one that knows its competition as well or better than it knows itself. Boeing should compete with Airbus using all of the resources it can muster. With the direct support of numerous European governments behind it, Airbus is fully aware of its resources and won't be shy in leveraging them. - Louis Rivoli, St. Louis
• Because of a production error, the last paragraph of "New buzz in the Hornet family" (December 2004/January 2005 issue, Pages 32 and 33) was truncated. The paragraph should read, "The Prowler, a four-crew aircraft first deployed in 1972, is nearing the end of its service life. The EA-18G will begin replacing it in the fleet by 2009."
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