Communicating value

Scott Carson took over as vice president–Sales at Boeing Commercial Airplanes last December after having led Connexion by Boeing. Under Carson's lead, Connexion brought the high-speed in-flight Internet service to market with airlines in Europe and Asia. A 32-year veteran of Boeing, Carson has held leadership positions across the company and brings a unique perspective to the Sales function. He recently answered questions from Boeing Frontiers about BCA's competitive position and selling airplanes in today's environment.

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They also went the distance

When the first Boeing 777-200LR Worldliner—the world's longest-range commercial airliner—was unveiled in February, the event reflected the overall 777 marketing theme of "Going the Distance." But before the crowd of 5,000 viewed the ceremony, dozens of employees already had been going the distance for months, preparing to make the unveiling a success.

From start to finish, the rollout event at the Boeing factory in Everett, Wash., took about a half hour. But the 777-200LR rollout team, featuring representatives from numerous functions, collaborated during weekly meetings to plan and prepare for the Feb. 15 event. Indeed, there was a tremendous amount of teamwork, creativity, planning, patience and problem solving that occurred to make those 30 minutes successful.

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Tomorrow takes shape

At the 2003 Paris Air Show, Boeing unveiled its vision of an "e-Enabled" future. According to this vision, the entire air transport system is tied in to a seamless network, employing a common onboard information and communication infrastructure for the benefit of passengers, flight and cabin crews, airline operations, system performance and the industry.

Nearly two years later, elements from throughout Boeing have brought to life many key aspects of the e-Enabled business environment. And there's more to come.

"Boeing and the industry know this is coming because of things we are experiencing in our daily lives," said Chris Kettering, e-Enabling program director for Boeing Commercial Aviation Services. As an example of this daily-life transformation, Kettering said his mother was a travel agent whose job was "to be a middle person to help communicate what the airline was capable of providing." But today, he said, with the World Wide Web and Internet sites such as Expedia and Travelocity, "people can do that for themselves—and, by the way, do it quicker, easier and, most importantly, cheaper."

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