Commerical Airplanes Strategy

• A Smart Bet: Commercial aviation books for years have chronicled the behind-the-scenes drama that leads to a company's decision to launch a new airplane.

All companies face a certain amount of risk in bringing new products to market. But in the case of commercial airplanes, the products are so big and complex and have such long life cycles that the decision to develop a product carries huge implications for decades.
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• The Inside Track: Boeing has an impressive track record throughout the years of determining the new products and services it will produce to meet the needs of changing markets. The company has brought a string of all-new commercial jet airplanes to market successfully because of a value-based development philosophy that includes assessing enabling technologies, scrutinizing markets, offering configuration choices and listening to customers.
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Integrated Battlespace

• Get Ready to Rumble: Think of the Internet, and how you're able to use it.

You may have a Macintosh, Dell or IBM computer, a cell phone or a handheld personal data assistant. As long as the device you have complies with the protocols, standards and specifications of the World Wide Web, you can log on, surf Web sites, and send and receive data. You're plugged in to the network, and you can play.
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• Homeland Security - Turning Data into Knowledge: In its short life, Homeland Security and Services' crowning achievement has been to fulfill a major airport security contract issued by the U.S. Transportation Safety Administration. That mid- 2002 contract called for a Boeing-Siemens team to install electronic detection and imaging equipment in more than 400 U.S. airports and to train more than 25,000 Transportation Security Administration employees.
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• ATM - The ATC System of the Future: Boeing envisions connectivity-based programs as not only a new business area but also a growth tool for its traditional platform-based businesses, such as jetliner programs.

That tie between connectivity and growth in platforms forms the foundation of Boeing Air Traffic Management. This Boeing business unit is working together with numerous stakeholders to define requirements and build momentum and support for a transformational air traffic management system. The benefits of such a system include reducing air traffic congestion and delays, and increasing safety and security. Not coincidentally, both benefits are boons for Boeing's airline customers.
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Connexion by Boeing

• The Right Connexion: Scott Carson, president of Connexion by Boeing, remembers being on the first commercial airline flight to offer in-flight, real-time broadband service.

It was a mid-January Lufthansa German Airlines flight from Frankfurt, Germany, to Washington, D.C., which marked the beginning of a three-month test of the Connexion by Boeing service on flights between the two cities. Soon after the connection went live and passengers could begin speedily surfing the Internet, tapping into their employers' private networks and accessing their e-mail accounts while soaring above the Atlantic Ocean, journalists asked to take a digital photograph of Carson and Lufthansa executive Wolfgang Mayrhuber celebrating the achievement.
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Future Combat Systems

• Strategic Vision Becomes Real Win: It's now officially the premier program of Boeing's network-centric future.

In just a few short years, it will revoluntionize the way the U.S. Army fights and wins wars—with a new, more rapidly deployable, highly effective fighting force for the 21st century.

Future Combat Systems represents the first venture into a new Integrated Battlespace market for Boeing. It's also a new paradigm for its U.S. Army and Defense Advanced Research Projects Agency customers who are now the leading edge of U.S. Department of Defense network-centric transformation. The DoD has just given the green light for the program to enter into the systems development and demonstration phase that is projected to be worth $14.92 billion.
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