BY JAY SPENSER
It was a different world a half-century ago when
Boeing first incorporated to do business in Japan. The date was February
1953 and Japan was still rebuilding following World War II. Fortunately,
two brand-new airlines were there to help.
Formed in May 1951, JAL had recently begun flying DC-4s and other propeller
airliners on domestic routes. In February 1954, it became an international
carrier with the inauguration of DC-6B services linking Tokyo with San
Francisco via Hawaii.
In December 1952, meantime, the company that would be ANA had also come
into being. By the mid-1950s, the fledgling carrier was flying twin-engine
DC-3s and smaller propeller types in domestic service.
From those humble beginnings, JAL and ANA have risen to fame. Both airlines
successfully paced Japan’s astonishing economic growth over the succeeding
decades and today play vital roles, providing Japan with an essential infrastructure
for air travel and commerce.
JAL is primarily an intercontinental carrier with some regional and domestic
operations as well (Japan Airlines System, or the JAL Group, includes both
Japan Airlines and Japan Air System). ANA is just the opposite, being primarily
a domestic carrier that also flies regional and intercontinental routes.
The success of these two airlines took vision, hard work, and the right
airplanes. The Boeing Company—including McDonnell Douglas, which
is today part of Boeing—is proud and grateful to have supplied these
airplanes to Japan.
Boeing jets in Japan
In 1964, ANA and JAL both ordered the Boeing 727. Those first Heritage
Boeing airliners in Japan brought jet speeds and services to smaller communities
across the nation. But it was JAL’s 1966 order for Boeing 747 jumbo
jets—only the second placed by any airline—that truly cemented
the JAL-Boeing relationship.
At the time, JAL was doing quite well with its Douglas DC-8 jets. Nevertheless,
JAL’s visionary leaders saw that the proposed Boeing jumbo fit their
projected fleet requirements. Their early order showed great faith in Boeing,
coming as it did three years before the 747 even flew.
The rest, as they say, is history. Since that time, JAL has taken delivery
of more than 100 747s. It currently flies about 80 of the big jets, more
than any other operator in the world. No other airline in the world is
more closely identified with the 747-400 in particular. It is JAL’s
signature airliner.
While ANA currently flies more than 30 747s, its signature jet is the Boeing
767. Nearly 60 of these hardworking widebody jets form the backbone of
ANA’s domestic and regional fleet, making ANA the largest 767 operator
outside of the United States.
Japan’s unique jets
By the start of the 1970s, it was obvious that ANA’s and JAL’s
727s—and the 737s that ANA was by then also flying—could not
handle the country’s exploding travel demand, which surged relentlessly
ahead hand-in-hand with the nation’s economy. Thinking “outside
of the box,” Boeing engineers came up with an innovative solution
called the 747SR (SR for “short range”).
The 747 is a long-haul jet that generally flies once a day. It was not
designed to withstand the frequent pressurization cycles and numerous daily
takeoffs and landings of shuttle use between the major islands of Japan.
Boeing engineers rose to the challenge, redesigning the big jet’s
structure and landing gear to withstand the additional stresses and accelerated
fatigue of short-haul operations.
Fitted with 525-seat shuttles, 747SRs entered service with JAL in 1973
and later in the decade with ANA as well. The jets were an instant success.
Without these big shuttles, in fact, Japan’s economic growth and
the ability of its people to move freely about the country would have been
severely constrained.
The 747SR and its replacement, the 568-seat 747-400D (D for “domestic”),
are unique in the annals of commercial aviation because Boeing developed
them specifically to address the requirements of just one country. No other
commercial jet manufacturer has ever fielded a major derivative to meet
the needs of just a single nation.
Friends and partners
Of course, Japan isn’t just any nation. One of the world’s
leading economies, it is also the largest individual market for commercial
jet transports outside of the United States. While Japan flies all sizes
of jets, the greatest demand is for widebody models.
“We have a long history of working together, of helping one another,” said
Rick Martin, BCA senior sales director for Japan and previously president of
Boeing Japan. “It’s very much a partnership, not a buyer-and-seller
relationship. That to me is the foundation of a truly successful relationship.”
Partners take a long view and help each other, Martin said. “JAL
has always been willing to accept airplanes sooner than scheduled to
help us fill gaps in our production lines,” he said by way of
example, “and we routinely go the extra mile to be flexible in
accommodating JAL’s fleet needs. We’re both fully committed
to finding win-win solutions every step of the way because we know
that loyalty and long-term relationships depend on honorable dealings
and best efforts.”
The 777 in Japan
In December 1990, ANA placed the second order by any airline—and
the first by an international customer—for the new Boeing 777,
development of which had just begun. The first entirely digitally designed
jetliner, the 777 was the also first “customer-defined” transport.
Boeing invited ANA, JAL and dozens of other airlines worldwide to participate
in fine-tuning the new jet’s features and capabilities.
ANA took full advantage of this unprecedented opportunity. Throughout
the 777’s development, there were at least five ANA people on
site at Everett, Wash., and sometimes as many as 20 at once. ANA engineers
and maintenance technicians participated in design-build teams, ANA
pilots flew the 777 engineering simulator, and ANA flight attendants
helped ensure that the evolving jet’s cabin features, systems
and amenities were as good as they could be.
Thanks to ANA, folding wingtips—a feature of questionable value
that added unnecessary weight—were deleted from the 777 design.
Also at ANA’s suggestion, the 777-200’s fuselage was lengthened
to accommodate two additional rows of revenue-generating passenger
seats.
JAL also contributed to the 777’s design. No culture places
more importance on pleasing customers than Japan, which is why JAL
experts challenged U.S. design engineers to reduce extraneous cabin
noises in ways that might never have occurred to them.
As the subsequent success of the 777 shows, the teamwork paid off
for all parties. Boeing officials said they are “very grateful” to
ANA, JAL, and other airlines around the world for their help bringing
the right product to market.
ANA fleet renewal
In April 2003, ANA announced its decision to acquire some 45 Boeing
737 airplanes—mainly 737-700s—to replace its current mixed
fleet of single-aisle jets. This selection was based primarily on the
737’s efficiency, reliability, and compatibility with ANA’s
domestic route network.
“The day ANA called to tell us they’d decided on the
737, we knew the papers were as good as signed,” recalled Joe
McAleer, BCA sales director for All Nippon Airways. “Honor and
integrity are inextricably intertwined with everything the Japanese
do and say. You can count on a person’s word or handshake—it’s
a great way to do business.”
JAL’s 150th Boeing widebody
According to Japanese tradition, breaking open a barrel of sake signifies
a new beginning and a happy and prosperous time to come. On May 7, 2003,
JAL and Boeing senior executives together breached a cask of the rice wine
to mark another major milestone: delivery of JAL’s 149th and 150th
Boeing widebody jetliners.
As this happy ceremony suggests, Japan Airlines and Boeing Commercial Airplanes
have a partnership rather than a mere business relationship. There is a
strong reverence for what has been accomplished in the past and an exciting
sense of shared destinies in the future.
The same is true of the Boeing relationship with ANA. As with JAL,
it is a partnership based on trust, mutual admiration, hard work, shared
vision and—above all—countless friendships forged over
decades of mutually beneficial achievement.
“When I look back over nearly 20 years of working closely with
JAL and ANA,” says Larry S. Dickenson, BCA senior vice president
for sales, “I realize how fortunate I am to be able to do business
with some of my best friends in the world. The friendships I’ve
formed in Japan are precious gifts—they mean the world to me.”
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