December
2003/January 2004 |
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Volume
02, Issue 08 |
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Around Boeing |
Crowning
moment at BLC "It's very popular at trade shows and with the Air Force, but now more and more employees are discovering it," said Joe Dufrene of Boeing Creative Services and writer/producer of the video. "It seems to strike a chord with them, especially those familiar with the original song." Music for Dufrene's video "Anywhere, Anytime!" is put to the tune of "I Can't Drive 55" by rocker Sammy Hagar and features Dufrene's lyrics about the C-17 Globemaster III. The rock beat pumps excitement into the five-minute video that touts the aircraft's capabilities and Boeing's Flexible Sustainment support of the fleet. Boeing originally produced the video for trade shows and marketing use, and it went on to win a Telly Award in national competition. The awards showcase outstanding non-network and cable TV videos and commercials. The video is available on the Boeing Web at http://ssg.boeing.com/aysarchive/09_02/091902/page2.html Rick Sanford
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